Building Anticipation for the Future in the First 60 Days

REE Automotive (NASDAQ: REE) has developed the next generation of EV platform, which is completely flat, scalable and modular allowing customers full design freedom to create whatever EV/AV they can imagine with the fastest time to market. The company went public and was gearing up for its first booth presence at CES with a number of high profile partners including Hino, Goodyear, American Axle, Hitachi, and more. WIth a vigorous news cadence, the company was looking to convey a lot of messaging to busy media.