A “Go” for Gocycle
Headquartered in London, Gocycle tapped Skyya as its U.S. AOR to increase its brand awareness in the States and to drive sales of its new model, the Gocycle GX – a Fast Folding eBike ideal for everyday commuting in urban markets. Primarily a media relations engagement; Skyya developed and executed a winning launch strategy to secure news day press plus reviews and inclusion in round-ups to position Gocycle in the U.S. as the leader in the electric bike space with the perfect urban e-bike. Going into the engagement, Gocycle was largely unknown in the U.S. market.
Building Anticipation for the Future in the First 60 Days
REE Automotive (NASDAQ: REE) has developed the next generation of EV platform, which is completely flat, scalable and modular allowing customers full design freedom to create whatever EV/AV they can imagine with the fastest time to market. The company went public and was gearing up for its first booth presence at CES with a number of high profile partners including Hino, Goodyear, American Axle, Hitachi, and more. WIth a vigorous news cadence, the company was looking to convey a lot of messaging to busy media.
