Going Driverless with Walmart

Skyya worked with Gatik’s mega retail partner Walmart, to announce plans for a driverless delivery vehicle and their new delivery route in Louisiana taking out the safety driver. Skyya and Walmart teams worked with Arkansas’ Department of Transportation to secure permits for this first-of-its-kind initiative in the state of Arkansas. In this campaign we teamed up with Walmart Corporate to announce plans to formally remove the safety driver from the vehicle in 2021 plus expansion into another state, Louisiana, with a longer route.

Results

1. 49 total press coverage hits and over 230,230,000 unpaid impressions

2. Top-tier press including Barron’s (two stories both print and digital), Business Insider (news story + follow up interview story), CNN Business (video), CNET, Forbes, TODAY Show, etc.

3. Plus coverage in top tech outlets such as Engadget, TechCrunch and The Verge.