CNBC Network Takeover Day

As part of our business press program for Polaris (NYSE: PII), the Skyya team created and secured an unprecedented “CNBC Takeover Day” at one of Polaris’ facilities to underscore the Company’s commitment to U.S. manufacturing, jobs creation and fair wages, and discussion on steel and aluminum tariffs and fair trade. It was well-timed given the escalation of the U.S.- China Trade War with President Trump imposing new tariffs on China that morning.


Takeover Day broadcasted live on-location from Huntsville, Ala. starting at 5:50 a.m. throughout the entire day. CNBC’s Brian Sullivan led the interviews with Polaris CEO and Chairman live from the plant’s floor along with remote CNBC Anchors across all CNBC shows. Alabama Congressman Mo Brooks (R-AL) and factory line workers were also interviewed and part of the news coverage. Polaris was featured on nearly every CNBC show and network properties including Worldwide Exchange, Squawk Box, Squawk on the Street, Nightly Business Report and Asia. Additional coverage was featured on and across CNBC’s social media channels.