Serve Robotics x Shake Shack

In just seven days, Skyya onboarded as Serve Robotics’ AOR, developed a communications strategy and created deliverables including key messaging, press releases and executed external stakeholder and customer communications for the company’s partnership announcement with Shake Shack. We secured national media broadcast and online coverage in every major outlet in America.

RESULTS:

• 30+ articles and features on news day
• 75+ total stories and mentions on the campaign to date, totaling impressions above 1,052,988,412 for the campaign as a whole.
• Coverage in Reuters, TechCrunch, FOX, local broadcast (KTLA, KNBC, etc.), The Robot Report and more.
• Nationwide Syndication on an-person segment with NBC and Serve’s COO.
• 8 CEO interviews with top-tier media.
• Broadcast coverage on FOX, Cheddar, CNN, CNBC, Yahoo Finance, Bloomberg Markets and totaling more than 456,606,130+ impressions.
• More than 143,482,200 impressions for a live on-air segment with CNN’s Julia Chatterley and featured article on CNN.com with CEO interview.