Reinventing the Wheel

Skyya was engaged as Indian Motorcycle’s AOR in October 2012 as a key member of the team chartered with the enormous task of resurrecting one of America’s oldest and most storied brands.

RESULTS

• 229 total stories and over 1.32 billion unpaid impressions, including virtually every national business outlet along with more than 60 men’s, automotive, local and lifestyle publications.
• More than 500,000 website visits in the first five days after the Sturgis unveiling.
• An 860% increase in the company’s Facebook and Twitter social communities from January to October 2013.
• Lead generation that exceeded the company’s aggressive goal by more than 300%.
• A stock price that has increased by 60% year-to-date.
• Strong dealer interest around the world ensuring the company will hit its new dealer goal of 120-140 by December 2013.
• More than 10,000 consumer test rides occurred at new dealerships across the country.
• Massive consumer interest, putting the company nearly 100% ahead of its unit sales goal.