Fortune 500 Investor & Analyst Day

Lithia Motors & Driveway (NYSE: LAD), a leading provider of personal transportation solutions in the United States and among the fastest-growing companies in the Fortune 500 (#6 on 10-Year EPS Growth, #4 10-Year TSR in 2020), hosted a virtual investor and analyst day on March 10, 2021, featuring Zoom presentations from Lithia President and CEO Bryan DeBoer and George Hines, the company’s Chief Innovation and Technology Officer. The primary topic was focused on Driveway, Lithia’s nationwide e-commerce home solution for auto retail where consumers can buy, sell and finance new and used vehicles (via 215 dealerships + growing), plus arrange for service originated from a home address (direct delivery + valet pickup).

RESULTS

• Skyya worked with Lithia’s PR, IR and Corp. Comms teams was responsible for bringing in top-tier press to attend the day’s 2-hour program, a first for Lithia, and to secure select business and finance press interviews immediately following the Investor Day presentation for CEO Bryan DeBoer. This was the first time in the company’s history where press were invited to participate in an Investor & Analyst Day, important to ground and align the press corps on Driveway.
• Skyya marketed the event, solicited for participation and secured 1:1 interviews with top auto retail, business and financial journalists at the Wall Street Journal, Reuters and CNBC. Additional participation in the Investor Day presentation came from Forbes, Wards Automotive, AutomotiveNews, Investor’s Business Daily, Barron’s and Bloomberg, among others.
• Long-form editorial secured with Reuters: “Lithia Motors CEO says company could lead auto dealer industry consolidation”.
• Equities researchers at Craig Hallum also raised Lithia Motors (NYSE:LAD) price target to $500.00 in a research note following the event.
• In the following weeks, CEO Bryan DeBoer appeared on CNBC’s ‘Worldwide Exchange’ with Brian Sullivan and also for earnings on ‘Mad Money’ with Jim Cramer.