Establishing an Autonomous Leader at CES

Perrone Robotics is a leading provider of fully autonomous vehicle systems and turn-key vehicle solutions for the mobility of people and things. Perrone Robotics called on Skyya for their in-person presence at CES 2022 Skyya was brought on to position the CEO as an autonomous thought leader, facilitate demo rides at their track outside the event and establish Perrone’s name across major media outlets and as a major market player in autonomy. CES 2022 was set to return in-person after the 2021 show was virtual. In late December, with the Omicron variant, nearly every media outlet and major journalist pulled their in-person attendance. Regardless of these hurdles, Skyya was able to make a major splash with Perrone at the show by way of a mix of in-person and virtual activities and focuses.

RESULTS

• Skyya secured prime coverage in Automotive News prior to the show naming Perrone Robotics one of the top companies to watch at CES, positioning Perrone as an industry leader at CES from the get-go.
• Pre-show media briefings to bring attention to the company’s presence at the show and further establish Perrone as a major market leader including Lynn Walford, AutoFutures and David Carr, VentureBeat.
• National, live in-person segment on “Cavuto: Coast to Coast” on Fox Business.
• Huge result for a private company to receive airtime on National broadcast and a reporter’s first autonomous experience. Additional FOX Business opportunities were created with this relationship.
• Skyya worked with Perrone and their partners to amplify Perrone’s presence via social media, press releases, newsletters, etc. to further draw attention to CES and Perrone’s involvement.
• Top Tier Media Attention by way of virtual briefings including Forbes, Barron’s, Engadget and more.
• Connected conversations with Reuters, CleanTechnica, New York Times, The Next Web and TechCrunch.
• Official CES Press Conference with key media, industry, in-person media briefings.
• Facilitated a post-briefing with autonomous expert and Forbes contributor, Brad Templeton, leading to coverage including Perrone.
• Secured coverage in VentureBeat, Las Vegas Review Journal, Auto Connected Car News and more.