Consolidation in the Lidar Space 

Ouster (NYSE: OUST) is a leading provider of high-resolution digital lidar sensors for the industrial, automotive, smart infrastructure, and robotics industries. Ouster has approximately 850 customers in over 50 countries with offices in the Americas, Europe, Asia-Pacific and the Middle East. The company announced an industry first – merging with a top competitor, Velodyne. Velodyne and Ouster were long standing rivals in the lidar space until November 2022, when the two announced a “merger of equals.” The merger closed in February 2023. Skyya was tasked with creating and elevating media and consumer awareness around the announcement of the merger and the merger close.

RESULTS

• Over 100 pieces of coverage totalling over 3 billion impressions.
• 13 media briefings with top media outlets like CNBC, TechCrunch, Axios and Forbes.
• Featured story in CNBC’s “Latest News” section and breaking news banner for both the merger announcement and merger completion announcement.
• Segment on TD Ameritrade discussing the significance of the merger.