Building Anticipation for the Future in the First 60 Days

REE Automotive (NASDAQ: REE) has developed the next generation of EV platform, which is completely flat, scalable and modular allowing customers full design freedom to create whatever EV/AV they can imagine with the fastest time to market. The company went public and was gearing up for its first booth presence at CES with a number of high profile partners including Hino, Goodyear, American Axle, Hitachi and more. WIth a vigorous news cadence, the company was looking to convey a lot of messaging to busy media.


  • Within two months, Skyya secured media briefings with top-tier publications including New York Times, Barron’s, Bloomberg, CNBC, Axios and more.
  • Associated briefings were with well respected industry reporters including Joann Muller, Axios;  Michael Wayland, CNBC; Al Root, Barron’s; and Kyle Stock, Bloomberg.
  • Stock price increased from ~$4 per share to $7.50
  • CEO Daniel Barel was live on TD Ameritrade from the CES show floor.
  • Over 100 pieces of earned coverage posted in the first two months.
  • Increase in organic mentions in media articles alongside the biggest players in EVs (Tesla, Rivian, Lucid, etc.)