Bringing Electric Hypercars to the U.S.

Automobili Pininfarina, is a luxury electric vehicle manufacturer based in Germany that aims to be the most sustainable luxury car brand in the world. Pininfarina announced the production of their electric supercar, the Battista, in July 2022. Designed, engineered and produced by hand in Italy, the Battista hyper GT is the world’s most powerful Italian sports car ever and sits at the intersection of sumptuous luxury and sustainability. Skyya was enlisted to make a name for Pininfarina and their Battista vehicle in the U.S. Market through media engagements via press interviews and ride experiences. Skyya worked closely with Pininfarina to deliver key messages of importance of the U.S. market, unique differentiators, and plans to deliver the first vehicles to the US in 2022. Skyya worked with Pininfarina to create a unique press drive experience in Malibu, California amongst a tight date guidance and parameters for nine top tier press across luxury, lifestyle and business segments. The result was a luxury and uniquely curated activation giving journalists the full experience a customer purchasing the vehicle would have.

RESULTS

• 22+ pieces of press coverage for a total estimated reach of 10,353,595,100+ with coverage secured in Newsweek, Motor1 and Top Gear.
• Secured media briefings at Monterey Car Week 2022 with Fortune, TechCrunch and CNN.
• Secured top-tier journalists for an exclusive press drive experience in Malibu, CA which resulted in press coverage with total estimated reach of 172,842,100+.
• Secured feature article commitment in Architectural Digest – a rare feat for automotive to secure column inches in the outlet.