Bringing an Italian Moto Brand to NYC

When Ideanomics acquired Energica Motor Company, bringing the renowned Italian brand to the U.S. market, Skyya played a pivotal role in its launch. From orchestrating a high-impact Investor Day in Times Square to securing top-tier business and financial media coverage, Skyya executed a strategic communications plan that made a major splash and marked this significant milestone.

RESULTS

• Arranged in-depth media briefings with CNN, Barron’s and key analysts to highlight the acquisition impact.
• Organized exclusive test rides through Times Square and Manhattan for top journalists from Forbes, Electrek, CleanTechnica and more.
• Secured Times Square tower messaging at no cost—saving tens of thousands of dollars in advertising value.