Unleashing the Wild at CES

Skyya spearheaded VinFast’s presence at CES, amplifying three major product announcements: the Wild electric pickup truck, the VF 3 mini EV and the DrgnFly e-bike. Beyond media engagement, Skyya strategically leveraged CES to strengthen VinFast’s relationships with top business and financial reporters, positioning the brand as a key player in the EV market.

RESULTS

• Secured 95 media placements and 2.1 billion unpaid impressions.
• Arranged 13 media briefings, including Barron’s, Bloomberg, CNN, Forbes, The New York Times, Reuters, TechCrunch, Wall Street Journal and more.
• Scheduled two on-camera interviews with Reuters and Yahoo Finance, plus social media coverage from Bloomberg Technology’s Ed Ludlow.
• Engaged more than  50 reporters on-site and remotely, securing coverage in Axios, Associated Press, CNBC, Digital Trends, Edmunds, Newsweek, SAE Media Group, S&P Global and more.
• Fostered relationships with key industry publications like AutoWeek, Electrek, InsideEVs and Micromobility, leading to feature stories.
• Leveraged CES momentum to secure coverage in seven influential newsletters, including Axios What’s Next, Automotive News Mobility Report, AVIA, Green Car Reports, Micromobility, TechCrunch The Station and The Future of Transportation.