Rider-Only Launch in Arizona

In December 2023, May Mobility launched its first fully driverless microtransit service on public roads in Sun City, Arizona. Skyya strategically navigated the challenging timing ensuring strong media visibility while distinguishing May Mobility’s approach from robotaxi competitors.

RESULTS

• Secured 50+ on-message press coverage hits, generating over 1 billion unpaid impressions within a week.
• Arranged 10 media briefings, including some from new relationships with CNN Business and The Verge.
• Landed top-tier coverage in Axios, Bloomberg City Lab, Forbes, Inc., TechCrunch and more.
• Educated media on May Mobility’s distinct microtransit strategy, setting it apart from robotaxi companies facing public scrutiny.
• Positioned the company’s MPDM technology as a scalable, cost-effective AV solution.
• Secured an embargoed briefing with Fast Company’s Global Tech Editor, leading to inclusion in the 2023 Most Innovative Companies list.