CEO Thought Leadership: Bryan DeBoer

As the agency of record for Lithia & Driveway for nearly five years, Skyya has provided strategic crisis and financial communications for the nation’s largest automotive retailer. Skyya has provided exceptional communications services to one of the leading retailers globally, ranked #145 on the Fortune 500 list.

RESULTS

  • Crafted a strategic and selective media approach for CEO Bryan DeBoer
  • Leveraged LAD’s leadership bench—including CFO and COO—for thought leadership and media opportunities.
  • Elevated Lithia’s milestones and market position through targeted executive visibility.
  • Led special projects, amplified local leadership and supported a multitude of initiatives across the organization
  • Served as a core member of Lithia’s Crisis Response Team, aiding in managing crises across more than 300 dealerships nationwide.