Client Engagement: CNH Industrial

Originally a European industrial company headquartered in Italy, CNH Industrial sought to rebrand as an American technology and agriculture leader. Over the past three years, Skyya has spearheaded this transformation, successfully repositioning CNH as a recognized American company and a leading voice in the technology and agriculture sectors.

RESULTS

• Skyya strategically positioned CNH as a technology-driven company rather than solely an industrial player.
• Secured high-profile media placements and interviews in The Wall Street Journal, Bloomberg, TechCrunch, Forbes and Electrek.
• Established both CEO and CIO as key industry thought leaders, expanding CNH’s influence in both the agriculture and tech sectors.
• Supported CNH’s transition from the Italian Stock Exchange to a primary focus on its NYSE listing, reinforcing its American identity.
• Facilitated recurring CNBC appearances for CEO Scott Wine during earnings seasons, ensuring consistent visibility and credibility in the U.S. market.
• Maintained CNH’s media presence regardless of quarterly performance, reinforcing its strength in the agriculture industry.