I am pleased to update you on recent activities at ET Water, including new product introductions, a new free online service, corporate activities such as new funding, and a number of awards and recognition we have received from our industry peers and even from the US Department of Commerce for bringing jobs back to the USA from overseas with our Made in the USA products.
In the first six months of 2011 ET Water shipped more units than in all of 2010! Much of this success was due to the launch of the revolutionary HermitCrab™, a universal smart controller and cloud-based water management service that converts conventional irrigation controllers to smart controllers in 10 minutes or less. HermitCrab recently received a ‘perfect score’ on the Irrigation Association's Smart Water Application Technology™ (SWAT) Performance Protocol test, and we are especially proud of this achievement.
Earlier this year we announced a Series C round of funding for ET Water. The $2MM equity round was fully subscribed by our existing investors, showing their ongoing strong support for our product innovation and growth plans as we continue to develop and introduce new products and accelerate the distribution and sales of ET Water's patented water conservation and smart irrigation products and services.
In a first for ET Water, we recently launched GNOME™, a free Web-only service that provides homeowners nationwide with online advice on setting up optimal watering schedules regardless of what brand of controllers they use. See www.etwatergnome.com. Gnome is based on the same patented technology that regulates our ET Water controllers, and utilizes weather data from 10,000 Weatherbug stations across the USA to deliver appropriate local irrigation recommendations, and updates those recommendations as the weather and seasons change. GNOME marks our first consumer web app for smart irrigation. And did I say it is free?!
Our most recent new product introduction is the SmartWorks Quick Connect Replacement Panel for Rain Bird 50-Pin, our latest replacement panel in the SmarkWorks family. This panel is designed specifically for owners of Rain Bird controllers with 50 pin connectors who desire to convert their systems to ET Water smart irrigation in less than 15 minutes.
We recently sponsored the Irrigation Association’s Third-Annual 2011 Water Conference “Water for the Future: The Role of Efficient Irrigation” in late July in Colorado, with Bob Olson, our Regional Sales Manager, kicking-off panel discussions and showcasing our product line. In early October we will be speaking at the WaterSmart Innovations Conference in Las Vegas, and at the end of October we will be speaking about smart irrigation in San Diego at the American Society of Landscape Architect’s conference. Look for us there!
In closing I’d like to recognize and thank all of our partners who I believe represent the most progressive irrigation products distributors in the country, and especially our customers who are using ET Water wireless and digital technologies to improve the ways we all manage our landscapes. With your support and commitment, we have achieved nationwide distribution to customers in their local markets throughout United States. See an example of excellent results and fast payback in the TerraCare Colorado case study below.
It’s an exciting time for smart irrigation technology. We are proud of our leadership position on the front lines of technology innovation and the adoption curve, and we appreciate your support as we work together to change this industry. Our business goal remains steadfast, to upgrade and convert the traditional irrigation market to smart irrigation control.
Best regards,
Pat McIntyre, CEO
(800) 438-3400
pmcintyre@etwater.com
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Products Spotlight “ET Water – Two New Products”
News & Events
Customer Spotlight – Bowles Crossing Shopping Center in Littleton, Colorado
Seasonal Tips “Summer Green”
ET Water in the News
Awards
New Hire |
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“ET Water – Two New Products”
ET Water Announces National Availability of Smartworks Quick Connect Replacement Panel for Rain Bird 50-Pin
On July 25th we announced Smartworks Quick Connect Replacement Panel for Rain Bird 50-Pin, the latest in the Smartworks growing family of replacement panels. ETwater Smartworks replacement panels offer owners of Rain Bird controllers with 50 pin connectors a simple and cost-effective upgrade path to ETwater intelligent irrigation.
The ETwater Smartworks panel connects to the Rain Bird terminal board in Rain Bird commercial models that fit in the deep-drawn cabinet and have a 50 pin connector, including:
- ESP-MC (Maxicom2® compatible) series
- ESP-SAT series
Available immediately nationwide, the Smartworks Quick Connect Replacement Panel for Rain Bird 50-Pin lists at $1,850 and is covered by a three-year warranty. For more information please visit www.etwater.com/public/product-smartworks.html.
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ET Water Celebrates Smart Irrigation Month with the Launch of the GNOME Smart Irrigation Calculator
On July 6th we launched the nationwide availability of GNOME™ by ET Water, our first consumer web app for smart irrigation.
GNOME is a free Web-based water calculator that provides customized irrigation schedules to homeowners based on their local weather conditions and landscape profile. GNOME recommends just the right amount of water to use, frequently reducing water consumption by over-irrigators by 20 to 50 percent or more versus conventional clock-based "set it and leave it" irrigation schedules. The result is reduced water bills, better overall plant health and less runoff, which frequently is damaging to homes and the environment.
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- July 18 - ET Water Sponsors Irrigation Association 2011 Water Conference
- June 20 - ET Water Achieves Nationwide Distribution to Deliver Smart Grid for Water Capabilities to Customers throughout United States
- June 13 - ET Water HermitCrab Smart Irrigation Controller Joins the Metropolitan Water District 'Save Water, Save a Buck' List
- March 29 - ET Water Receives 'Perfect Score' for HermitCrab on Irrigation Association's Smart Water Application Technology (SWAT) Performance Protocol Test
- March 21 - ET Water Systems Completes $2 Million Investment Round
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Water Savings Result in Payback in Less Than One Year
Bowles Crossing Shopping Center, Littleton, CO
Brent Trujillo, Colorado Operations Manager, Terracare Associates
Terracare Associates, one of the leading landscape contractors in Colorado and Northern California, began partnering with ET Water Systems three years ago to serve the water conservation and budgeting needs of a growing list of clients. Through their Water Conservation Program, Terracare Associates has installed ETwater™ smart controllers at commercial sites throughout the region, helping numerous clients reduce their landscape water use costs and conserve this valuable resource.
Site:
The Bowles Crossing Shopping Center site in Littleton, Colorado is comprised of nearly 75 acres of mixed landscape including more than 4 acres of turf. The high visibility of the property requires meticulous attention to detail and a high level of workmanship. The scope of Terracare Associates services includes landscape maintenance of large turf areas, shrub beds, ground covers and perennial beds as well as planted islands and tree wells. Terracare Associates worked closely with site management to install ETwater™ controllers in early 2010.
Goal:
The goal of this effort was to lower the site’s water use costs and create a more sustainable landscape through appropriate plant selection and renovations .
Results:
In the first full 2010 irrigation season, Terracare Associates’ management of the ET Water System led to a decline in landscape water consumption of 3,463,744 gallons from 2009. This decrease 37% in water use resulted in a water cost savings of $16,200 and achieved a recovery of the initial capital investment in less than one year. Due to the location of the property, the site was also eligible to participate in the Denver Water rebate program which added an additional $14,881 refund to the client.
“As stewards of our local and global communities, Terracare Associates partnership with ETwater™ was a natural fit. The success of the ET Water program has been extremely rewarding. As the largest installer of the ETwater™ clocks in Colorado, Terracare Associates’ commitment to the environment and sustainable operations has led to a lasting and successful partnership not only with ETwater™, but also with our clients.” -- Brent Trujillo, Colorado Operations Manager, Terracare Associates
Terrain: Flat
Soil Type: Loamy clay
Plantings: Lawn, flowers, ornamental grasses
Climate: High desert
Existing system: spray heads, rotors, drip emitters
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“Summer Green”
Gregg Black, Technical Support Manager, ET Water
With summer still in full force in many parts of the United States, take these simple steps to ensure your landscape stays green and healthy.
- Turn on each landscape zone for two minutes. Inspect the sprinklers for any leaks or breaks.
- Note any brown areas in the turf and see if the sprinklers provide enough water to those areas. If not, see if you can make the necessary adjustments.
- Log in to your ETwater Manager account and use the Reports tool to print out the landscape characteristics for each zone. Does the information look right to you? Is there any chance the root depth or soil type is wrong? Remember, sometimes it makes sense to dig around the garden to make sure the landscape configuration information is accurate. If you give us good data, we’ll give you a summer-proof irrigation schedule!
- If, after making these adjustments, your landscape still looks stressed, just log in to your ETwater Manager account and find the water adjustment option for each station. If you think the sprinklers should run longer, increase the water budget. If you think the sprinklers should come on more frequently, adjust the target soil moisture depletion percentage.
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ET Water continues to make headlines with our innovative products, our powerful impact on the environment, and the impressive landscaping achievements of our customers. Here are a few of those stories from across the country.
ET Water's GNOME offers consumers more accurate watering
Landscape Management
July 11, 2011
ET Water Systems' GNOME Smart Irrigation Calculator Addresses Water Management Concerns
Fierce Energy
July 7, 2011
Hold Your Water! ET Smart Irrigation Systems Now Distributed Nationwide, Saves Resources
Green Tech World
June 20, 2011
ET Water Completes $2 Million Investment Round
Irrigation & Green Industry
March 21, 2011
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ET Water received the prestigious Silicon Valley Water Conservation award during an awards ceremony held on March 22 in observance of World Water Day.
The Silicon Valley Water Conservation Award recognizes organizations, agencies, businesses and individuals whose programs and leadership have advanced water conservation in the Silicon Valley area. ET Water was recognized for its outstanding commitment to water conservation in the Greenscape Management category.
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We are delighted to welcome Melissa Farley, Manager of Customer Support, to our growing Technical Customer Support Team. Melissa will manage the daily trouble tickets and after hour support needs.
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